How To Get Your Music Heard
The internet has transformed the music industry, allowing independent and unsigned artists to choose from a wide variety of ways to get their music into everyones iPod. Instead of going around handing out hundreds of demos, musicians turn to the web to bring more exposure to their music and generate a huge following.
The internet is accessed by hundreds of millions of people every day, and it can open up some incredible promotional opportunities for anyone trying to break into the music business.
Many of the artists that we hear on the radio today have built their fame by creating a YouTube channel. Celebrities such as Greyson Chance, Marie Digby and Justin Bieber, are a few examples of individuals who have risen to fame for their musical abilities with the help of YouTube. It does not cost you anything to sign up and you do not have limits on the number of videos that you can upload.
Build a channel that is interesting and attractive to your target audience and be sure to put a lot time and effort into actually marketing your independent music to fans, music contacts, and to anyone else who will listen. Get your channel noticed by commenting and sharing as many videos as you can. Ask your viewers to subscribe, rate, and comment. This is a sure fire way to push your YouTube channel to the top of the charts and get your music heard by the masses.
Another increasingly popular source for independent music artists is the website Radio Reddit. There are currently four live stations streaming on Reddit- mainstream, electronic, rock, and hip-hop. The songs that are played on the live stream are chosen by the number of votes from the site’s users. As the votes for your song increase, so does it’s promotion and chance of being played on the radio. It is free to join; however, if you dish out an extra 20 dollars you can have a custom-made advertisement to promote your album.
You can also use your existing social networking accounts to promote your music with the help of an awesome app called SoundCloud. This app makes it simple to record on the fly or upload something you made before and see how the shape of your sound starts a conversation among your connections. Once you embed your sounds into one of the widgets, you can then post it to as many blogs, profiles or websites as you wish. After you have created enough buzz around your music, you can sell your sounds on iTunes, Amazon, and several other large digital distributors.
You may already have a profile on MySpace, but did you know that MySpace has a special profile section for musicians only? It’s the part of the site is where fans go to browse for new music, and you can add your tunes to the list right next to all of the big name musicians. MySpace Music is produced in partnership with four major labels to offer free streaming music. Users can generate unlimited playlists with up to 100 songs each, giving your music even more exposure among your friend connections. Think of it as a casual promotional tool that you can use to promote your new song releases, shows, and videos.
In addition to the internet, you should focus on building a local following. Sign up to play free shows, get involved in events, and visit open mic nights. Make sure you have plenty of demos to hand out in cafes or to gig-goers after concerts. Promotion for your music should never stop, even if the buzz around your sounds begins to slow down. Remember, not everyone will have caught your initial launch, so giving new fans a chance to discover your musical talent is critical to keep your career going.