Can Record Labels Compete With Hobby Musicians?
Recently, many hobby musicians have come into the spotlight. Using social media networking online, unsigned acts have had a stronger fighting chance in the music industry than ever before. This leads many people to wonder if record labels can still compete with hobby musicians.
The truth of the matter is record labels definitely can. Undoubtedly so actually, as although record labels need hobby musicians to sign, the hobby musician needs the label to produce sales results.
New age media has allowed unsigned and hobby musicians to spotlight their music better than ever before. Sites such as YouTube, Pure Volume, Pandora, MySpace, Twitter and Facebook have all created new ways to reach a music audience without having to sign to a major record label. Although these sites have created buzz for artists, they do not make their career.
Most artists create a YouTube page, where they can not only post their music, but upload them playing live, creating a personal concert for the audience. Justin Bieber is one of the most successful artists originating from YouTube’s site. He uploaded hundreds of videos, generating thousands of followers and finally got the attention of both Justin Timberlake and Usher. As such, he was signed to Usher’s record label and has become incredibly famous. Although YouTube generated interest for Justin Bieber, it was the record label that really pushed him. As the record label has press outlets, such as television shows for appearances and radio for interviews and music play, Justin Bieber went from a boy singing on YouTube to one of the most successful pop stars of all time.
Colbie Caillat, like Justin Bieber is another pop star that made her start online. Using the site MySpace, she garnered attention of thousands of fans prior to touring the country and producing award winning albums. Although the social networking site would like to believe they created Colbie Caillat as she is today, it took a team provided by the record label to really market and brand her as a singer. With a team of producers that re-mixed her songs, to a designer that reinvented her style and a stylist that made her look beautiful, Colbie Caillat wouldn’t be who she is now without her label.
Although social media has allowed more hobby musicians to come into the spotlight, it does not mean record labels cannot compete. Labels have the man power, money flow and connections every artist needs to become successful. As such, labels need the artist, but more so the artist needs the label.